GP's Heavy Duty Wipes Pack Cleaning Power With Sustainable CRAiLAR Flax Fiber

14 July, 2014

GP's NEW Brawny Industrial® F800 Heavy Duty Flax Long Distance Roll Wiper

Georga Pacific’s new F800 Heavy Duty Wipe, features CRAiLAR Flax Fibre, making it not only tough on messes and spills due to its durability and absorption, but easy on the environment. The introduction of CRAiLAR's natural flax fiber (85% flax, 15% reconstituted cellulose fibers) creates an exciting new product with a soft hand feel that delivers a high-performing, heavy-duty, disposable wiper made from the stalks of flax plants.

GP's NEW Brawny Industrial® F800 Heavy Duty Wipe Dispenser

Available to order online in GP's product catalog, the Brawny Industrial® F800 Heavy Duty Wipe Dispenser and Long Distance Wiper Roll utilizes the same CRAiLAR Flax Fibers to form strong and absorbent wipers with great hand feel, and is made from 100% plant-based renewable material.  We are already happily using it in our own homes and workspaces.  If you don't believe us, watch the video below to see how Georgia Pacific puts the Flax Wipers to the test.  The demonstrations show that you can buy sustainable, earth friendly products with out sacrificing performance and quality that you expect from the brands you know and trust.



Planet Earth

22 April, 2014
 Today, at CRAiLAR, we are sharing the collective awe and wonder we feel for this planet.  Many Earth Day posts have featured photographs from around the world which truly take our breath away.  Looking at all the stunning images we can't help but feel something has been left out though, something rather big.  We belong to the Earth and today, we'd like to pay homage to a planet that never lets us down.  As big and as wondrous as it is we are all so quick to forget that with out this verdant and fertile world we would cease to be.  As much as we love wishing you all a "Happy Earth Day", and we do, what we'd like to do is show our gratitude and showcase the real star of the show.  Planet Earth.  
Through the LAUNCH 2020 Campaign we got to know Ron Garan, ISS astronaut and founder of humanitarian organization Fragile Oasis, and his fantastic stop motion photography.

Planetary Collective presents a short film documenting astronauts’ life-changing stories of seeing the Earth from the outside – a perspective-altering experience often described as the Overview Effect.

The Overview Effect, first described by author Frank White in 1987, is an experience that transforms astronauts’ perspective of the planet and mankind’s place upon it. Common features of the experience are a feeling of awe for the planet, a profound understanding of the interconnection of all life, and a renewed sense of responsibility for taking care of the environment.

‘Overview’ is a short film that explores this phenomenon through interviews with five astronauts who have experienced the Overview Effect. The film also features insights from commentators and thinkers on the wider implications and importance of this understanding for society, and our relationship to the environment.

• EDGAR MITCHELL – Apollo 14 astronaut and founder of the Institute of Noetic Sciences
• RON GARAN – ISS astronaut and founder of humanitarian organization Fragile Oasis
• NICOLE STOTT – Shuttle and ISS astronaut and member of Fragile Oasis
• JEFF HOFFMAN – Shuttle astronaut and senior lecturer at MIT
• SHANE KIMBROUGH – Shuttle/ISS astronaut and Lieutenant Colonel in the US Army
• FRANK WHITE – space theorist and author of the book ‘The Overview Effect’
• DAVID LOY- philosopher and author
• DAVID BEAVER – philosopher and co-founder of The Overview Institute
Director: GUY REID
Director of Photography: CHRISTOPHER FERSTAD
Original Score: HUMAN SUITS
Filmed with Canon 5D Mk ii.
Additional footage from NASA / ESA archives
Duration: 19 minutes

Planetary Collective:
Overview Microsite:
Human Suits (original score):

For more information:
The Overview Institute:
Fragile Oasis:

Guardian Sustainable Business Highlights CRAiLAR's Industry Opportunity

17 April, 2014

"Crailar technology – heavily patented, of course – appears to have simplified the fibre that comes out of plants such as flax and hemp to make them useable across the whole supply chain. They're even sold in bales, like cotton. It's as if someone has taken a hippy boyfriend and scrubbed him up to meet their parents. He's still a hippy, just a showered one."  Leah Borromeo, Guardian Professional.

Guardian Sustainable Business recently launched the "Sustainable Design Hub", supported by Nike, which focuses specifically on sustainability in design.  Hoping to highlight the latest innovations and best practices in the industry, "the hub" encourages a community of feedback as they feature businesses rooted in sustainable practices and aspirations.  Leah Borromeo, of The Guardian, recently sat down with our CMO, Jay Nalbach, and spoke about the future of the textile industry and the role CRAiLAR fibers plans to continue to play in it.  To view the full article please click here.




FabricLink awards CRAiLAR Top Ten Textile Innovations

14 March, 2014

We are so excited and humbled that FabricLink has awarded CRAiLAR Flax fibers as one of the top ten most innovative textile products and technologies for 2014. For 10 years, FabricLink has been the premier site for consumer textile education and production promotion. This year’s top ten winners include mushroom based packaging solutions, medical innovations, fibers made of milk proteins, an attach-and-release textile polymer and a new innovation for American raised wool.  We are honored to be in the company of these textile advancements that enhances a sustainable future for the global textile marketplace.  A "BIG Thank You” goes out to Kathy and her team at FabricLink!  To see the full story please click here.

CLAiLAR Flax ranked in MADE-By's 2013 Environmental Benchmark for Fibres

17 December, 2013


December 17th, 2013 - CRAiLAR is excited to be ranked in MADE-BY's 2013 updated Environmental Benchmark for Fibres.  A European not-for-profit organization, MADE-BY, supports fashion brands in developing and implementing sustainability strategies in a commercial environment and promotes the use of sustainable fashion.  The benchmarks, ranging from A to E, are a guide for designers and production managers to choose sustainable alternatives to materials currently widely used. 

CRAiLAR Flax Fibres has been classified under CLASS B, which also features Lenzing TENCEL®, organic cotton and a few others in the same category.  The benchmarks are developed using parameters that take into account different factors.  Green house gas emissions, the level of human and ecological toxicity, water, energy and land use are all measured in determining where a fibre falls under the benchmark. 

MADE-BY’s Benchmark strives to keep up to date with developments and innovations in the fibre industry and furthermore, provides useful guidance to brands like H&M, G Star and Tommy Hilfiger.  CRAiLAR is extremely proud to be confirmed as a sustainable and friendlier fiber choice.  To read the full press release please click here.





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